Search engine market trends analysts, comScore reveal year-on-year market share of US searches remain stable at the top, however beyond Google there are small changes – notably the increase of the second most popular search engine, Bing, at what looks like the expense of Yahoo.
Google’s share of searches in October this year stood at 66.9%, which it has done so consistently over the last 3 months and indeed this was its same share back in October 2012. Bing on the other hand has seen consistent rises over the last three months, and although these are small these incremental rises are having an impact and are sure to make Yahoo nervous.
Incremental increases meant Bing’s search share stood at 17.9% during the summer, 18% during September and 18.1% last month. Year-on-year this has meant an increase of 2.1% for Bing; in October 2012 their market share was 16%. Conversely, Yahoo has seen their market share of searches dip slightly. In October 2012 Yahoo had a 12.2% share; they had a new market share low of 11.1% last month.
Lower down the pecking order also sees some movement with smaller search engines vying for position in the lower spots. Mirroring similar drops to Yahoo, Ask loses market share year-on-year with this October’s share at 2.6% whilst in the same month last year they had 3.2%. Despite that drop, last month’s figures are 0.1% up on the month before. AOL’s market share is also down this year – from 1.8% to 1.3%.
Bing has also seen successes in the “powered by” searches, this time at Google’s expense. Bing had a 25% share of powered by searches in October last year; this year has seen that increase to 27.1%, an increase of over 2%. This time last year Google enjoyed 69.5% of powered by searches, this year however it has dipped to 68.4% – so Bing have gained share not only from Google but obviously from some lesser search engines too.
Overall, core searches were up 8% this month compared with last – with most search engines seeing a similar level of increase in searches. Only Ask’s dipped – by 1%, or 560 million overall.