And why you should convince your boss to get it!
Search engine optimisation is now a staple of comprehensive online marketing strategy, especially for new or emerging businesses. Whilst SEO has existed for around a decade, your boss may still consider it to be new technology, a fashionable gimmick. There are many reasons why this is not so. Search engine optimisation is being used to great success by those in the know.
Perhaps the foremost reason why you need SEO is that your competition is likely already using it. Is your boss at a loss as to why your rival’s website is reaching a million unique hits a day, whilst yours only gets a hit each time you check how many hits it has? SEO, as a marketing strategy, can take months, start early. Your competitors might already be weeks or months ahead. No boss wants to see his company fall behind in the Google rankings, but it may be your job to explain to them why this is the case. Try showing them graphs relating to online traffic after a day, a week and then a month of implementing an optimisation strategy.
Another selling point that will be worth mentioning to the man in charge is the flexible pricing nature of an SEO campaign. SEO services can include but are not limited to Web Development Services, SEO Link Building, Blog Intergration and Copywriting, Article Creation and Submission, Press Releases, Small Business SEO, SEO Ranking Reports, Analytics For SEO,Web Usability, Web Accessibility and Social Media. As such most decent SEO businesses will offer you a unique quote, the initial investment is always worth it because SEO delivers results and returns. Tell your boss to take the money he would spend on a flash but fruitless new website and instead spend it on an SEO campaign, the results will speak for themselves.
A fact worth pointing out to the boss is that a high ranking search result thanks to an SEO campaign highlights your business twenty four hours a day, seven days a week. A website is always available, able to be constantly browsed and consulted. Hand crafted by you, and optimised by us, your website will be the front man of your company, representing you to any potential custom. SEO can be considered a type of free advertising, you choose the key words that will be targeted by browsers, and the optimisation makes sure you turn up in the search engine results. This brings in more traffic, and in turn more clients. Research has found that search engines are an initiation for offline sales; customers may browse your site, and then turn up in store.
Whilst your competitors might already be operating a full scale SEO campaign, it could be you that takes the first step that leads to that edge over rivals. Capitalise on their failure with a marketing campaign that involves SEO and Social Media (the two go hand in hand) and build your business into more of a stand out company, a bigger, better brand than the weaker offerings.