Last week Google announced its latest product Adwords Express. The product was previously called Google Boost and launched in beta back in October last year. Adwords express is ideal for those unfamiliar with Adwords as it allows you to set up an account in less than 5 minutes. Below is a video from Google that gives you an overview of Adwords Express.
Adwords can be a great compliment to your SEO campaign as you can test keywords to see which ones drive the best traffic to your site.