Google has recently made announcements regarding paid link networks in Germany, France and Poland, and it has just announced that it will begin examining the behavior of link networks in Spain and Italy to determine if additional action is necessary to stop proscribed activity. Matt Cutts who is heading Google’s efforts to weed out paid link services from the web, recently posted a tweet that Google would take action against unnatural or paid links in Spanish and Italian languages.
In many cases, the companies that offer paid links who are targeted by Google cease to operate. Following the recent Google indictment of the French link network Buzzea, that company discontinued its operations. While prior to this public announcements by Google in such a high profile manner were rare, in recent months, Google has stepped up the number of public censures of organizations which offer paid links for websites. While Google does not always include the names of the illicit organizations it is scrutinizing, the media and industry insiders are almost always able to determine fairly quickly who the guilty parties are.
These explicit denunciations of paid link services may be a warning to similar companies in other parts of the world. While Google has already policed much of the English speaking world through its various updates and manual penalties, it has begun to step up policing efforts in other languages. Europe has been the first to earn additional scrutiny from the most popular search engine in the world, but Google could soon redirect its efforts to other parts of the globe like Asia, Middle East or Africa.
Companies also targeted by Google in recent weeks include Backlinks.com and Anglo Rank. In Poland, the services of e-weblink.com and prolink.pl were taken down by Google. While the Polish companies were fairly explicit about buying and selling links for clients because the practice relatively common in that country, in other nations, these companies were not so explicit. Many of these blackballed companies were presenting themselves as run of the mill SEO service organizations, but offered companies additional unnatural linking.
For Spanish or Italian companies that utilized these services, they could be seeing precipitous drops in their SE rankings fairly soon. These downgrades could also be accompanied by manual penalties. If immediate action is taken to eliminate these illegitimate links, the penalties could be eliminated or reduced.
If Google does implement penalties against Spanish or Italian clients of paid link networks, those companies may still resort to a reconsideration requests. The webmasters of these sites would have rehabilitate the site by eliminating inorganic links or submitting a disavow link request and then ask Google to re-evaluate their site.
If a reconsideration request is submitted, there is no guarantee that Google will adjust the website’s ranking. The reconsideration process requires a concerted effort on the part of the webmaster which should include the complete removal of illegitimate links, a thorough explanation, and full documentation of the enhancement process.