Research carried out by American think tank organisation, Pew revealed that Facebook remains the biggest social media player when it comes to sheer volume of users, as well as the number of times it’s frequented by those users. So, despite the great number of new social media platforms springing up and Facebook losing any ‘cool’ factor it may have once had, it is still the ‘go to’ social network of choice.
Looking at year-on-year figures between 2012 and 2013, Facebook enjoyed the largest rise in number of online US citizens with accounts, matched only by the rise of Instagram users. The number jumped from 67% to 71%, meaning a whopping 7 in 10 (or just over) Americans who use the internet also have a Facebook account. By contrast Twitter users increased by 2% only.
In general Facebook is way ahead of the competition, the next most popular social network is LinkedIn, with a comparably measly 22% of online Americans having an account. Interestingly, despite it usually being pitched as the competitor to Facebook, Twitter was fourth most popular in 2013, with 18% of online Americans having an account. Pinterest, the image pinning and sharing site, was more popular.
Although Facebook-owned Instagram was fifth most popular, and behind Twitter, it’s rise of 4% year-on-year would indicate its set to become increasingly popular, perhaps even taking over Twitter in popularity. If number of times the sites (or apps) are visited is anything to go by, then this is likely. 60% of Instagram users visit at least once a day, 35% multiple times a day. Facebook hits are even higher with 40% of its users visiting multiple times a day. By contrast, 29% of Twitter users visit multiple times.
Overall, 42% of online American adults visit at least one social media platform daily, with the smaller number, 36%, visiting only one. 80% of those who only visit one are logging in to Facebook, 8% are using LinkedIn and a measly 2% are using Twitter alone.
What 2014 looks set for trend-wise remains to be seen, although it’s a pretty safe bet to say that Facebook won’t be knocked off its perch any time soon.